Etisalat Afghanistan - Strategic Evaluation & Commercial Quick Wins

Client: Etisalat Group

Project Description: To carry out an in-depth analysis and market review for the stagnation of revenue growth of Etisalat Afghanistan, that required looking into the infrastructure (outreach), network readiness, commercial packages and distribution channels, market segmentation and campaigns, along with the billing strategy of revenue for different consumers.

VTT team alongside Booz & Co deployed a quick win team in Pakistan. The team of experts was involved in diagnosis of current situation in EA. The experts carried out detailed data analysis and business analysis to identify problems. The data from previous years was collated and analyzed to identify the pain points of strategy implementation and identify a long list of strategic quick wins which can address the situation in short term. VTT was able to deliver quick win solutions to Etisalat.