USAID/PSI - Consumer Journey Mapping for Family Planning Users

Client: USAID/PSI

Project Description: VTT is no stranger to working for the population welfare sector and Family Planning. VTT is focused on expanding the existing knowledge base and experience by working on Consumer Journey Mapping for Family Planning Users. As evident in the census result, use of contraceptives and use of family planning methods is still a major challenge in Pakistan, given the cultural, religious, psychological, social and many other bounds. This project being implemented to see through the problem and identifying which factors hinder the prevalence of contraceptives by taking into consideration the individual experiences, challenges and motivations influencing the progress of family planning. The study plans to take Qualitative analysis of the users focusing on their experiences of adapting family planning and the problems that it must have brought alongside.